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SaaS Product Suite Rebrand

Project Type

Brand
Design
Development
UX/UI
Web

Date

Start: May 2022
End: Dec 2022

This global web initiative reimagined self-service through human-centered UX, addressing low engagement with a more contextual, transparent, and customer-centric experience.

I led the creative strategy, UX/UI design, and execution for the AIOps and Enterprise Service Management sectors, overseeing the development of 20 pages across two enterprise product suites, managing a cross-functional team of project managers, designers, copywriters, product experts, and web developers to achieve the following scope:

• Wireframes & UX strategy
• Content & image assets for 20 pages
• Discovery interviews & capability screenshots
• 6-month SEO strategy to drive engagement

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