SARAH SIMON
RESUME
Professional experience
DIGITAL PROGRAM MANAGER
MARKETING OPERATIONS
Leader of integrated marketing campaigns for incredibly notable B2C clients Albertsons, Jeep, and Midas. Senior manager of critical marketing operations timelines for National Albertsons & Companies email campaigns and all divisional requests in the Intermountain, MidAtlantic, NorCal, Portland, SoCal, and Southwest territories. Overseer of cross-functional client teams in planning, execution, and reporting to ensure on time delivery and strategic adoption for faster market execution. Owner of comprehensive reporting to measure operational success and further drive actionable insights through competitive data analysis for campaign targeting, messaging, and strategy. Strong communicator committed to engagement and collaboration that ensures strong email health and furthers the success of digital marketing engagements across the program.
July 2023 - Present
Apr 2022 - Jan 2023
DEPARTMENT HEAD
CREATIVE PROJECT MANAGEMENT
Brand and creative project management team leader that provided strategic value in setting frameworks and processes for the program management of marketing campaigns and key initiatives for a global B2B SaaS company. Responsible for ensuring the company’s brand and creative operations strategy. Manager of all global creative project workflows, timelines, and final asset publishing. Manager of three direct reports. Coached a collective team of web project managers, content strategists, copywriters, designers, and external agencies. Developed project scope for $2.5M+ company rebrand and digital customer journey with a KPI of accelerating deep self-service for enterprise SaaS products and services.
Nov 2017 - Mar 2022
SENIOR CREATIVE PROJECT MANAGER
BRAND EXPERIENCE
Drove the perception and awareness of the brand through development of brand journeys and design stages for company wide global events, tier-1 launches, c-suite conferences, and digital marketing campaigns. Orchestrated annual global event marketing program BMC Exchange with creative strategies, project management and production asset oversight. Increased brand impact via numerous multi-million dollar paid media campaigns, most notably 'The A-Game' featuring Simone Biles. Collaborated as key partner to external agencies on brand strategy, governance & enablement at a global level.
Dec 2016 - Aug 2017
PROJECT MANAGER
GLOBAL MARCOM
Leader and process advocate for global marcom team leads B2C and B2B go-to-market strategies. Coordinated kick off meetings with internal design and production teams and produced deliverables for new product initiatives and campaigns. Ensured project documentation of agendas, scopes, and presentations were complete, timely, accurate, and in accordance with brand standards and policies. Analyzed performance metrics with the ability to turn trends and data into actionable insights.
Aug 2014 - Dec 2016
DIGITAL MEDIA ACCOUNT MANAGER
DIGITAL MARKETING
Expertly developed, pitched, and implemented tailored digital marketing plans to regional agencies and clients. Presented analytics on subsequent campaigns to increase ROI and monetize audience growth. Specialized in email campaigns, programmatic targeted display, video through OTT, Connected TV, and YouTube.
June 2013 - July 2014
BRAND MANAGER
CORPORATE BRAND
Organized and managed omni-channel marketing campaigns to accomplish specified objectives. Developed marketing materials such as press releases, keyword research, social media posts, newsletters, blogs and video content. Collaborated with upper management on strategic planning and budgeting.
Dec 2011 - Aug 2012
FASHION COLUMNIST
SOCIAL MEDIA
Authored and published weekly university fashion columns for CollegeFashionista, actively promoting content on various social media platforms. Established NAU's first column blog with comprehensive social content, featuring interviews, details of experiences and step-by-step guides to recreate featured looks.